Server-Side Split Testing for Static Websites
When to use, when to avoid, and setting up your A/B testing stack.
Articles
Lessons Learned After Running 300 A/B Tests on 20 Different Websites
Over the past 2 years I’ve dedicated part of my career to building a conversion rate optimization (CRO) team from the ground up. Here's what I've learned.
User-Friendly Exit Intent Modals
As users, we hate popups. We never click on them. They’re annoying. They get in the way. But as conversion rate optimizers, they just work.
SmashingConf Barcelona 2016 Day 2 Notes
First day was a blast. I'm surprised to say that the second day has been even better.