Reinventing ROI Reporting for Thomasnet.com
Increased new customer acquisition by 108% for Thomasnet.com by transforming how the organization reports ROI to suppliers.
Hi, I'm Julian, a product design leader and developer with a habit of experimenting.
Recent Work
Proposing a COVID-19 Response System
Proposed and designed a COVID-19 Response System which connected manufacturers of PPE with front-line organizations; recommended by Congress as a critical resource to the Manufacturing Caucus (second to FEMA).
Redesigning Thomasnet.com
Led the redesign of Thomasnet.com over the course of three months and incrementally transformed the core experience with 300+ A/B tests over the span of four years.
Notes From the Field
Designing Multi-Sided Platforms
A comprehensive guide on designing the experience and growing the engagement of networked markets.
A Pragmatic Approach to Design Principles
How we took our design culture from executive-centric to user-centric with the help of pragmatic design principles.
Server-Side Split Testing for Static Websites
When to use, when to avoid, and setting up your A/B testing stack.
How We Adopted CSS Grid at Scale
From team buy-in to fallbacks, here's the approach we took at Thomas with the implementation of CSS Grid.
Don't Fight The Notch — Designing for the iPhone X
Coming to terms with the notch on the iPhone X and its effect on mobile design.
Lessons Learned After Running 300 A/B Tests on 20 Different Websites
Over the past 2 years I’ve dedicated part of my career to building a conversion rate optimization (CRO) team from the ground up. Here's what I've learned.
View All Articles
Featured & Mentions
Some notable folks in the field that have mentioned or featured my work.
Subscribe to my articles
I won't bug you much, just a heads up for whenever I publish anything new.