Julian Gaviria
UX Engineering & Design
Summary
As a product design leader with over 11 years of experience and a UX engineering background, I solve intricate product problems with mobile-first user experiences backed by original user research and experimentation. I build, mentor, and lead autonomous teams with outcome-focused frameworks and user-centric design principles. My superpower is bridging the gap between design, development, and business.
Experience
Amplify, Brooklyn, NY
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Director, Product Design / Ocotober 2022 - August 2023
- Led a team of four product designers at Amplify, a leading K-12 education technology company serving educators nationwide, to create analytics and insights experiences that empowered data-informed decision-making and improved student learning outcomes.
- Partnered with product management and engineering to launch a Math Reporting Dashboard for Fall 2023, providing actionable, student-level performance insights to teachers.
- Introduced foundational design principles—focusing on clarity, accessibility, and consistency—that were adopted company-wide across all product teams.
- Established a design system and guiding frameworks for data visualization, streamlining the development process and enabling scalable, insight-driven solutions.
Thomasnet.com, New York, NY (Acquired by Xometry on December 2021)
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VP, Product & Design / December 2020 - June 2022
- Led and scaled product and design for Thomasnet.com, the leading industrial sourcing platform with a monthly active user base of over 1.7 million buyers and suppliers; managed and mentored a cross-functional product and design team of six.
- Introduced a multi-sided platform strategy focused on growing core transactions and increasing match value between buyers and suppliers; architected, generated consensus, and executed on a feature roadmap that brought this strategy to fruition.
- Partnered with data science to build a reporting dashboard for our monetized user base with the objective of demonstrating ROI and upselling to paid subscriptions; currently the leading upsell feature.
- Streamlined supplier onboarding with a self-service claiming process, resulting in 4,938 claimed profiles within two months.
- Defined and led design for real-time messaging and project quoting features, connecting buyers and suppliers directly within the platform.
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Director, UX & Experimentation / July 2017 - December 2020
- Led and scaled product and design for Thomasnet.com, an industrial sourcing platform with 1.7M+ monthly active buyers and suppliers; managed and mentored a cross-functional team of six.
- Introduced a multi-sided platform strategy to boost transactions and buyer-supplier value; developed and executed a feature roadmap to realize this vision.
- Partnered with data science to build a reporting dashboard demonstrating ROI and driving upsells to paid subscriptions.
- Streamlined supplier onboarding with a self-service claiming process, resulting in 4,938 claimed profiles within two months.
- Defined and led design for real-time messaging and project quoting features, connecting buyers and suppliers directly within the platform.
Thomas Marketing Services, New York, NY
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Manager, Design & Development / August 2014 - June 2015
- Led the design, development, and optimization of 200+ conversion-focused marketing websites for Thomas Marketing Services.
- Recruited and managed a ten-person cross-functional team.
- Launched a growth-focused subdivision centered on experimentation and A/B testing, generating $500K+ in six months.
- Onboarded an offshore development team to handle overflow.
- Introduced a modern WordPress/Git stack powering 600+ client sites.
- Standardized reusable design patterns and baseline systems, improving production efficiency.
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Lead Front-End Developer / June 2013 - August 2014
- Worked closely with marketing strategists, writers, and designers to bring a new marketing agency division from zero to a $1.5 million-dollar subsidiary.
- Built a front-end framework to automate the website development and production process.
- Designed and developed 25+ conversion-focused marketing websites.
Skills
- Design Leadership
- Multi-Sided Platforms
- UI Design
- Mobile-First
- Design Strategy
- A/B Testing
- Growth & Engagement
- Stakeholder Management
- Information Architecture
- Design Systems
- Typography
- User Research
- Front-End Development
- Design Process
- UX Writing
Highlights
- Increased monthly active users by 123% and RFIs sent by 113.9% for Thomasnet.com during my tenure as the head of UX and experimentation.
- Proposed and executed on a COVID-19 Response System which led to the recommendation of Thomasnet.com by Congress to the Manufacturing Caucus
- Ranked as a top contributor to GoodUI.org
- Featured by Adobe: 6 Essential Tips for Effective A/B Testing
- Case Study: A Pragmatic Approach to Design Principles
Education
Bachelor's Degree Graphic Design
2007 - 2011
Bloomfield College - Bloomfield, NJ